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Strategic marketing for nonprofit organizations

Author: Alan R Andreasen; Philip Kotler
Publisher: Harlow : Pearson Education Limited, 2014.
Edition/Format:   eBook : Document : English : 7. ed., Pearson new international editionView all editions and formats
Publication:Strategic marketing for nonprofit organizations.
Summary:

For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit  Read more...

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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Alan R Andreasen; Philip Kotler
ISBN: 9781292042749 1292042745
In: Andreasen, Alan R
OCLC Number: 876213662
Description: 1 online resource (II, 470 SD.) : Diagramme
Responsibility: Alan R. Andreasen ; Philip R. Kotler.
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